"To change or not to change, is that the question?"
It's a motion graphics developed for the master's thesis of Rodrigo Gil Gonzales: "Institutional Isomorphism and it's impacts on the process of business model change in the advertising industry ".
In this job I executed the art direction of the motion.
Head of Design: André Salerno and Jorge Monge.
Graphic designer: Caio Keunecke.
Motion Designer: Paulo Caldas